The heart of perfect farming
Empowering Smallholder Farmers, Enabling Sustainable Agriculture
Greenwells Agriculture Ltd is a Kenyan-based agribusiness enterprise committed to transforming rural livelihoods through inclusive, resilient, and sustainable agricultural value chains. We work directly with smallholder farmers to improve access to markets, boost productivity, and unlock economic opportunities across East Africa.
We specialize in high-impact value chains such as sorghum, soya beans, and poultry, creating end-to-end solutions that empower farmers, reduce poverty, and promote food security.
Mission
To provide market access, capacity building, and inclusive solutions that empower smallholder farmers and agribusinesses.
Our Vision
To be a leading enabler of sustainable agriculture and rural prosperity across Africa.
Who
Rural Kenyan smallholders growing soy on average 1-acre farms, and Kenyan animal farmers who need affordable, high-quality feed.
Collaboration for Scalable Impact: We collaborate with
Building Trust, Creating Value, Driving Impact
Our Core Values
- Integrity & Accountability
- Collaboration & Respect
- Innovation & Excellence
- Purpose-Driven Impact
Community Engagement
We begin with training and capacity-building sessions tailored to local needs.
Village Agent Networks
Trusted community members provide Trade Transparency Services (TTS) and ongoing support to farmers.
Tech-Enabled Platform
We digitize trade, from collection to delivery, ensuring quality control and timely payments.
Market Linkage
Through continuous market analysis, we identify buyers and manage supplier relationships to deliver consistent value.
Driven by Passion, Guided by Experience
Benard Juma
Co–Founder & CEO
BSC. Agribusiness Management & Diploma in Agricultural Extension & Community Development.
Charles Odhiambo
Co-Founder & COO
BSC. Agribusiness Management & Trade 10 years experience in Agribusiness and trading
Doreen Kendi
Finance Officer
BSC. Commerce accounting option. She possesses extensive experience in bookkeeping, budgeting, and financial reporting.
Unique value proposition
Greenwells will source 80% of soycake from Kenyan soy farmers and provide affordable soycake for animal feed and scale in a step-by-step approach to ensure utilization of purchased machines.
